Rural Marketing: An emerging avenue for Encashing Sustainable Marketing Advantage
Published: 2012
Author(s) Name: Vijit Chaturvedi, D.S Yadav
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Abstract
The role and scope in form of fuelling growth in rural
marketing is evident by the investment and expansion
In terms of product and service availability in rural
markets. Realizing the potential of rural market almost
all the big brands and emerging players are trying
their best to tap the potential and thus proliferating
the revenues and growth.
Realizing this fact the present paper conceptually with
examples from different industry tries to portray the
rapid development in rural marketing, factors
affecting its growth and strategies for promoting rural
marketing. The present paper develops an insight for
different concerned to explore rural marketing
potential to contribute in development of economy at
large.
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