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A Study on the Awareness level of the Farmers Towards Green Marketing

International Journal of Management Prudence

Volume 3 Issue 1

Published: 2011
Author(s) Name: H.S.Cheema, M. Gowri Shankar
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In the present competitive scenario, most of the companies were shifting their focus from producing traditional products to green products. The concept of green marketing has been widely practised in automobiles, batteries, refrigerators, microwave ovens, air-conditioners, soaps &detergents, paints, computers, energy-saving lights, real estate, pesticides and even at the work places of various organizations. Since agriculture is one of the backbone of the Indian economy, the agricultural output also depends on the type of fertilizers used. The fertilizers manufactured by the company should be eco-friendly when they were used by the farmers, it should not affect the crop production. The objective of this article is to spread the focus on the marketability of the green fertilizers which are environment friendly or eco-friendly and to know the factors influencing the green marketing through understanding their level of awareness from the farmers. This study helps not only in understanding their level of awareness but also in creating the awareness among the farmers for creating sustainable green marketing which is an essential ingredient to the Indian Agricultural system. Keywords : Green Marketing, Eco-friendly, Sustainable Green Marketing

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