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A study on Consumer preference towards organized retail sector Of Bhubaneswar.

International Journal of Management Prudence

Volume 1 Issue 1

Published: 2010
Author(s) Name: Prof. Sunita Mall, Prof. Gopabandhu Mishra
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Retailing , one of the largest sectors in the global economy, is passing through a dramatic period of transformation in a climate where business are obliged to generate ever-increasing levels of differentiation just to maintain market share. New technologies and practices combined with the globalization of products and services have driven retailers to leverage every part of the business in strategic response. Consumers have become, to large extent, more sophisticated and demanding with their expectations of products, services and business. This research strives to identify the key factors that define the service quality expected by the customers in the organized retail sector. To test the significant difference among the genders, age groups and income group’s t-test and Analysis of Variance (ANOVA) is used. To have more clarity on this Duncan’s multiple range tests is used. Key words: Period of transformation, strategic response, service quality.

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