Policy Regulation of Advertising to Children
Published: 2012
Author(s) Name: Akhter Ali, D.K Batra, N Ravichandran
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Abstract
The present research paper aims to addresses the legal/legislative regulatory measures combined with industry led self-regulatory
measure of advertising to children in India. It compares India with some developed countries on the dimensions of policy regulation and gives
a deep understanding of system necessities that ensures acceptability of advertising to this special consumer group. The study reveals that
developed countries have well established framework of policy regulation for acceptable advertising to children than India and hence lays the
basis for acceptable advertising to children in India too.
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