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Policy Regulation of Advertising to Children

International Journal of Marketing and Business Communication

Volume 1 Issue 2

Published: 2012
Author(s) Name: Akhter Ali, D.K Batra, N Ravichandran
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The present research paper aims to addresses the legal/legislative regulatory measures combined with industry led self-regulatory measure of advertising to children in India. It compares India with some developed countries on the dimensions of policy regulation and gives a deep understanding of system necessities that ensures acceptability of advertising to this special consumer group. The study reveals that developed countries have well established framework of policy regulation for acceptable advertising to children than India and hence lays the basis for acceptable advertising to children in India too.

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