Marketing for Sustainable Development
Published: 2013
Author(s) Name: Rexona Yesmin |
Author(s) Affiliation: Lecturer, Bangladesh Institute of Bank Management, Bangladesh
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Abstract
Agricultural marketing is one of the major difficulties of many developing countries like Bangladesh where most of the farmers are
small and marginal and have limited access to price. So to become competitive in world economies robust change must be taken
place in the supply chain and ultimately it will be turned into value chain as it is a development approach that fosters economic
growth in a sustainable way.
Keywords: Agricultural Marketing, Supply Chain, Value Chain, Sustainable Development
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