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Impact of Sustainability Reporting on Firm Performance of Companies in India

International Journal of Marketing and Business Communication

Volume 4 Issue 3

Published: 2015
Author(s) Name: Priyanka Garg | Author(s) Affiliation: Research Scholar, UBS, Panjab University, UBS, Panjab University, Punjab, India.
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Abstract

The core idea of sustainability is that current decisions should not impair the prospects for maintaining or improving future living standards (Repetto, 1986). GRI (2006) defined sustainability as meeting the needs of the present without compromising the ability of future generations to meet their needs. The challenges of sustainable development are many and it is widely accepted that organizations have not only a responsibility but also a great ability to exert positive change on the state of the worlds economy, and environmental and social conditions. Further, the issue of environmental sustainability is intertwined with that of poverty and inequity. The causative relationship runs both ways- increased poverty and loss of rural livelihoods accelerates environmental degradation as displaced people put greater pressure on forests, fisheries, and marginal lands. The present study has made an attempt to investigate the relationship between sustainability reporting and financial performance of companies in India. Data have been collected with the help of annual reports of selected companies and Prowess Database. Collected data have been analyzed with the help of SPSS 16.0. The study shows that sustainability reporting practices of companies has improved over the time. Further, research reveals that sustainability reporting practices of a firm impact its performance negatively in short run while positively in long run.

Keywords: Sustainable Development, Sustainability Reporting, Firm Performance

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