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Auditing Communication Satisfaction Among Banking Professionals: An Approach to Managing Workplace Communication

International Journal of Marketing and Business Communication

Volume 2 Issue 2

Published: 2013
Author(s) Name: Sweta Saurabh, Tuhin Chattopadhyay | Author(s) Affiliation: Sweta is working at Galgotias Business School, Greater Noida; Tuhin is employed at FIIB, New Delhi
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Abstract

Communication plays a crucial role in the transfer of information in any organisation. In order to perform effectively, members of an organisation need to be satisfied with the communication activities in their organisation. The present research helps to understand and assess the impact of communication credibility on the communication satisfaction. The sector chosen for the study are the private banks of India. A total of 150 bank professionals participated in the study. Both the communication satisfaction and communication credibility are measured using Likert type scale. Regression was used to assess the impact of communication credibility on communication satisfaction. The results revealed a significant impact of communication credibility on communication satisfaction. Thus the study emphasizes the importance of information accuracy and subsequent credibility in generating communication satisfaction in the organisation.

Keywords: Communication satisfaction, Communication credibility, Banking professionals

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