A Case Study on Sustainable Business Trend of Temi Tea Estate in Sikkim
Published: 2023
Author(s) Name: Ananda Das Gupta |
Author(s) Affiliation: Indian Institute of Plantation Management, Bengaluru, Karnataka, India.
Locked
Subscribed
Available for All
Abstract
This article attempts to underline and spell out the significance of the traditional knowledge in making Temi Tea, a most distinct
and unique tea in the world. The global reputation in sale of Temi Tea (Organic Tea) rapidly expanding and fulfilling the desirable
needs of the customer across the globe from last four decades. It also explores the marketing strategy of Temi Tea Estate during
Third Flush or Rain’s Flush (August 2016), through its various distribution channel and the demand for the Organic Tea market
in Sikkim. This is an empirical study of packet tea sold by Temi Tea Estate. The Tea Estate needs to popularise and increased
its market dimension, participation in trade fair nationally and globally. There is the need of hour to technologically upgrade the
packaging unit of the factory as well as expansion of factory processing unit. Provision of proper transportation mechanism for
delivery of the finished goods to the dealers in Sikkim and nearby areas. Authority should put additional local tea sale center at
Singtam and in other parts of Sikkim.
Keywords: Organic Tea, Quality, Demand, Distribution Channels
View PDF