Tuesday, 20 Mar, 2018




International Journal of Marketing and Business Communication

Volume 6 Issue 2

Published: 2017
Locked Subscribed Available for All


What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content

Camelia C. Micu, Tilottama Chowdhury, Anca Micu, Arjun Chaudhuri   1-7

Analysis of Factors Influencing E-WOM Credibility

Fatema Tuz Zohora, Nazia Choudhury, Md. Nazmus Sakib   8-15

Enlargement of Positioning Qualities: The Emotional Attribute

K. Prabhakar Rajkumar, Mareena Abraham   16-21

What Makes Audience to Watch Bollywood Films in India: An Empirical Study

Frince Thomas Chemmanoor, Falguni H. Pandya   22-34

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