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International Journal of Marketing and Business Communication

Volume 9 Issue 3 & 4

Published: 2020

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Articles

A Study of Colours in a Brands Logo and Brand Image in the Indian Sports Shoes Industry

Vishal Kamra, Rhea Sabharwal 1-13

Green Consumption: A Study of Buying Behaviour towards Herbal Products

Vishal Gupta 14-20

Role of Online Marketing in University Admissions: Indian Students Perspective

Shraddha Mishra, Rachna Madaan 21-32

Clustering, Targeting and Exploring Moderation in Intention-Purchase Behaviour among GIC Customers

Ashok Kumar, Neetu Andotra 33-41

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