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Social Media and its Application in Academic Libraries: Brief Review of the Related Literature

International Journal of Information Studies and Libraries

Volume 5 Issue 1

Published: 2020
Author(s) Name: Duong Thi Phuong Chi | Author(s) Affiliation: Lecturer, Univ. of Social Sciences and Humanities, Vietnam National Univ. Hochiminh City,Vietnam.
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Abstract

Social media has become an effective communication tool over the last decade. Social media is very useful for libraries as it provides several opportunities to interact with library users, promote libraries, and develop library services. This study aims to review related literature on social media and library marketing. By doing so, it is hoped to enhance the understanding of social media, highlight the roles of social media, explore how adoption and use of social media in academic libraries.

Keywords: Social Media, Social Networking, Academic Libraries, Library Services, Library Marketing

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