Women in Masculine Jobs: Capturing Lived Experiences of Women in Sales Occupation
Published: 2022
Author(s) Name: Manasi Vahia |
Author(s) Affiliation: Tata Institute of Social Sciences, Deonar, Mumbai
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Abstract
This paper brings to cognizance
the challenges faced by women in
the male-dominated occupation of
sales. A qualitative phenomenological
approach was used to decipher
lived experiences of 10 female participants
working with sales teams
in different industries. Semi-structured in-depth interviews were
analysed using Interpretative Phenomenological
Analysis. The research
was conducted with the lens
of social-role theory braced with
sales taxonomy and occupational
segregation literature. The study
reveals gender identities that prevent
women from crossing over to
masculinity, quandary of heterosexual
relationships and sexual
advances from within the organization
and market. Finally, women
share their coping mechanisms and
mitigation methods for overcoming
the perplexities and sustaining in
the occupation.
Keywords: N.A.
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