Timely, Continuous & Credible Communication & Perceived Organizational Effectiveness.
Published: 2010
Author(s) Name: Reeta Raina
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Abstract
Managers typically spend between 60 %
and 80% of their time communicating.
Inability to communicate effectively and
efficiently can jeopardize the business
interests. The present study investigated
the effectiveness of downward communication
as perceived by managers and
how it impacted the effectiveness of organization
which was evaluated on five
parameters namely: planning, organizational
structure, organizational culture,
communication, and outcome. Results
showed that there was a positive correlation
between effectiveness of downward
communication and the organizational
effectiveness. The organizational
culture or the leaders at various hierarchical
levels who provided accurate,
timely and clear information and correct
feedback to the subordinates improved
the performance in terms of planning,
structure, and communication. Such
firms enjoyed good reputation in the
market and the morale of the employees
has been high.
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