Strategic Human Resource Management Techniques for Managing Innovation in IT Firm
Published: 2025
Author(s) Name: Rakesh Kumar, Ambuj Anand and Manish Kumar |
Author(s) Affiliation: Indian Institute of Management Ranchi, Prabandhan Nagar, Ranchi, India
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Abstract
Many innovation initiatives fail in the dynamic Information Technology (IT) sector, often due to misaligned Human Resource Management (HRM) practices. This paper addresses the need
for a more nuanced understanding of how strategic HRM techniques can effectively support different types of innovation within IT firms. Adopting Ansoff’s growth matrix as an innovation
classification framework, this study utilizes a qualitative case study methodology, drawing conceptual insights from Tata Consultancy Services (TCS), to explore this relationship.
The primary contribution is the proposed “Innovation-HRM Matrix,” which outlines distinct sets of HRM techniques tailored for three innovation types-market penetration, market
development, and product development innovations.
Keywords: N.A.
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