Mediation of Personality in the Relationship Between Organizational Roles and Motivation: A Study on ASHA Workers
Published: 2023
Author(s) Name: Shilpa R & Harold Andrew Patrick |
Author(s) Affiliation: CMS Business School, Jain (Deemed-to-be-University), Bengaluru, Karnataka
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Abstract
The ASHA workers are for primary
healthcare services, especially in rural
areas. Despite being not paid properly,
neglected, and not recognized, their personality
and the organization’s roles motivated
ASHAs to perform their roles and
responsibilities. The study aims to analyze
the mediation of personality in the relationship
between organizational roles
and motivation. The study is both qualitative
and quantitative, the data being collected
from 140 ASHAs of 10 PHC centers
in Bangalore, identified based on a
stratified sample and through a questionnaire,
face-to-face interviews, and focus
group discussions in November and December
2022. The study reveals that there
is a complete mediation effect of personality
on the relationship between organizational
roles and Motivation. The findings
of the study are useful for NRHM and
PHC centers to redesign their policies and
strategies.
Keywords: N.A.
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