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Leveraging Value Chain Competencies & Resources on a Global Platform: The Case of HAL

Indian Journal of Industrial Relations

Volume 48 Issue 4

Published: 2013
Author(s) Name: Malay Kumar Das, Prashant Salwan | Author(s) Affiliation:
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Abstract

Strategic industries companies which are 100% controlled by emerging economy governments faced difficulties when these economies opened up/liberalized. These companies faced all round competition from international big players. This paper studies Hindustan Aeronautics Ltd (HAL) during last ten years from 2001 to 2009. Strategic industries use the gap analysis in their value chain by studying the dynamism of external forces in future time frames and internal resources. They successfully choose and implement corporate strategies which minimize risks and help in fix the resource gaps. The paper also analyzed how HAL leveraged knowledge (marketing, political connections) and resources (distribution channels, human resources, production facilities) for developing competitive advantages in their own country and also in international expansion.

Keywords: N.A.

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