Job Satisfaction of the Service Sector Marketing Professionals in UAE: A Selective Study
Published: 2020
Author(s) Name: Indranil Bose, Aamir Hussain and Subhendu Dey |
Author(s) Affiliation: Dean, School of Business, Univ. of Bolton, Academic Center, Ras Al Khaimah, UAE.
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Abstract
Employee job satisfaction plays a
significant role in achieving business
goals of organizations. This study
attempts to demonstrate various aspects
which enhance the employee
job satisfaction, particularly aiming
the expatriate marketing professionals
in several service sector industries
such as banking and finance,
retail and hospitality sectors in Ras
Al Khaimah, UAE. The study has
been conducted on a selected sample
of 250 respondents. Standard statistical
tools have been used to get a
primary picture from the responses
obtained through a structured questionnaire.
The analysis of the data
reveals that on most of the parameters
majority of the respondents
have chosen to reply positively. However,
a detailed analysis of the industry-
wise response patterns of job satisfaction
shows clear differences in
opinion.
Keywords: N.A.
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