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Intuitive Decision Making in Management

Indian Journal of Industrial Relations

Volume 46 Issue 1

Published: 2010
Author(s) Name: Preetam Khandelwal & Anshul Taneja
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Abstract

Organizations have never faced a more turbulent, complex or changing environment than they do today, whether in social, political, economic, technological or ecological terms. Customers are more demanding; product life cycles are shorter; technologies remain constantly changing. Managers have to, thus, continuously scan the competitive environment. Corporate working today invariably necessitates intuitive working as it requires decisions that are in tune with the evolving environment. Intuition is an excellent tool for cutting through needless complexity and place issues in perspective. This article discusses intuitive decision making as the means to arrive at such decisions and summarizes how intuitive thinking can be integrated formally into an organization’s management processes.

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