Tuesday, 24 May, 2022




Interpersonal Assertive Communication Behavior of Indian Millennials

Indian Journal of Industrial Relations

Volume 55 Issue 2

Published: 2019
Author(s) Name: Reeta Raina | Author(s) Affiliation: Professor (Communication Area), FORE School of Mgt., Qutub Institutional Area, New Delhi.
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Post globalization, India, witnessed some changes at social, economic and cultural levels resulting in the emergence of a new generation of Indian millennial youth who shares many common traits with millennials from other parts of the world. The purpose of this study is to investigate the interpersonal assertive communication behavior of these millennials. The findings reveal that new Millennials have taken a radical departure from their immediate predecessor’s belief system as is evident in their interpersonal communication behavior. They are more assertive, honest, upfront, and forthright as compared to older generation who continue to respect the power differentials, thereby, sustaining high power distance culture in India.

Keywords: N.A.

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