Indian Companies as Customers, Competitors & Collaborators
Published: 2009
Author(s) Name: Nirmalya Kumar
Locked
Subscribed
Available for All
Abstract
Indians are very good at adopting
a dual identity. The fluency in
English combined with the familiarity
with Western concepts can lull
the Westerner into believing that
Indians are quite like them. But
Indians do have some distinct
tendencies in how they approach
business. Given the rise of India as
a market and the Indian global
companies, non-Indians will
increasingly face Indians as
customers, competitors, and collaborators.
This article examines
how Indian companies play each of
these roles. While the traits
presented here are the general
Indian tendencies, the answers are
complex, with many differences in
a country inhabited by more than
a billion people.
Keywords : Rise of India as market, Indian Firms
View PDF