Impact of COVID-19 Pandemic on the Digital Transformation Journey of Organizations
Published: 2025
Author(s) Name: Divya Gupta and Bala Krishnamoorthy |
Author(s) Affiliation: Professor at the NMIMS - School of Business Management, V.L. Mehta Road, Mumbai, India.
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Abstract
This empirical study investigates the impact of COVID-19 on the digital transformation journey of organizations by deriving themes from the experiences of experts who have been
part of this journey. The study used content analysis as a preferred qualitative research methodology. Twentysix in-depth interviews were conducted with executives of large organizations
in India by using a semistructured open-ended interview questionnaire. The data was content analyzed for themes. The findings indicate that though the pandemic was not a trigger to the digital transformation, it accelerated the transformation and boosted digital entrepreneurship. The pandemic gave rise to more collaborative ways of working. This research will support the addition of the pandemic and subsequent changes in customer behavior to the factors that impact the digital transformation.
Keywords: N.A.
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