Foreign Direct Investment: A Value Proposition Framework
Published: 2024
Author(s) Name: Prashant Salwan and Yoram Wind |
Author(s) Affiliation: Professor at the Indian Institute of Management Indore, India.
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Abstract
Emerging as well as frontier economies
need to position themselves differently
to attract Foreign Direct Investment
from developed market firms.
A developed market firm takes location
decisions by evaluating the host
country’s FDI attractiveness with its
own customer value proposition creation.
In order to market itself as an
attractive destination for investment,
the countries need to match their positioning
with the firms’ value proposition
requirements. A country needs
to understand what it can give a foreign
firm to invest in its marketplace
as well as what a foreign firm will
gain by investing in the country. This
article examines how to develop its
own unique proposition with respect
to other competing destinations. The
key themes include Government
Policy and Administration, Infrastructure,
Legal System & Implementation,
Economy, Business Ecosystem
& Location Advantages.
Keywords: N.A.
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