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Determinants of Talent Retention in BPO Industry

Indian Journal of Industrial Relations

Volume 48 Issue 2

Published: 2012
Author(s) Name: Ravinder Kumar, Ritu Arora | Author(s) Affiliation: Ravinder Kumar- employed at Jamia Millia Islamia, N.Delhi; Ritu Arora is employed at DAV, Faridabad
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Abstract

Talent retention is a strategic tool to ensure superior work performance. Talent retention continues to top the list of CEOs’ priorities. Top management focus has shifted from numbers to quality and from ‘recruitment’ to ‘retention’. Low retention is common in almost all fields but it is certainly alarming in BPOs. The present study attempts to unveil the determinants of talent retention in BPO (ITeS) industry. The employees have been found here to append greater value to organization’s atmosphere, supportive top management and comparative salary structure and other monetary benefits. BPO companies should maintain conducive work environment and adopt competitive rewards and recognition policies along with best of the facilities to help employees maintain work life balance.

Keywords: N.A.

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