Balanced Scorecard (BSC) in Retail Banking in UAE: A Study on Sustainability
Published: 2018
Author(s) Name: Indranil Bose and Indrajit Bandyopadhyay |
Author(s) Affiliation: Dean of Business Studies & Asso. Prof., Univ. of Bolton, UAE Academic Centre, United Arab Emirates.
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Abstract
Organizational performance measurement
has become more challenging
since it is done through
constant evolution of business
environment. The present study
has been done on the retail banking
division of Emirates NBD
Bank, which is the largest banking
organization in the gulf region.
Analysis of data collected through
a survey based questionnaire from
45 managerial employees of the
retail banking division has revealed
mixed opinions and identified
the areas on which further
improvement is required for sustainable
growth and improvement
in the selected performance indicators.
The result shows that the
bank executives are equally engaged
in designing and implementation
of balance scorecard.
Keywords: N.A.
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