Thursday, 23 Mar, 2023




Balanced Scorecard (BSC) in Retail Banking in UAE: A Study on Sustainability

Indian Journal of Industrial Relations

Volume 54 Issue 1

Published: 2018
Author(s) Name: Indranil Bose and Indrajit Bandyopadhyay | Author(s) Affiliation: Dean of Business Studies & Asso. Prof., Univ. of Bolton, UAE Academic Centre, United Arab Emirates.
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Organizational performance measurement has become more challenging since it is done through constant evolution of business environment. The present study has been done on the retail banking division of Emirates NBD Bank, which is the largest banking organization in the gulf region. Analysis of data collected through a survey based questionnaire from 45 managerial employees of the retail banking division has revealed mixed opinions and identified the areas on which further improvement is required for sustainable growth and improvement in the selected performance indicators. The result shows that the bank executives are equally engaged in designing and implementation of balance scorecard.

Keywords: N.A.

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