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Attitude- Intention Linkage: Impact of Gunas on Attitude & Intention of Piracy & Privacy Intrusion

Indian Journal of Industrial Relations

Volume 44 Issue 1

Published: 2008
Author(s) Name: Nivedita Debnath & Kanika T. Bhal
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The present paper looks at the ethical issues related to intrusion of privacy and software piracy, and tries to explore the relationship between attitude (perceived ethicality) and intention (likelihood) of indulging in these activities. The paper explores the impact of the personality factors that influence individual attitude, which, in turn, influences individual intention. The paper looks at a personality construct called Gunas, which has been identified, in traditional Indian literature as descriptive of ethical behaviour. Keywords: Piracy & Privacy, Attitude

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