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Tourism Service in India: A Model for Identifying Niche Tourism Products in View of Foreign Tourists

International Journal of Hospitality and Tourism Systems

Volume 14 Issue 1

Published: 2021
Author(s) Name: Ramakrishna Bandaru, J. Ravi Kumar | Author(s) Affiliation: Department of Commerce, Osmania University, Hyderabad, Telangana, India.
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Abstract

The Indian Government, has been initiating to identifying, diversifying, developing and promoting the ‘Niche tourism products’, namely Cruise, Adventure, Medical, Wellness, Golf, Polo, Meetings Incentives Conferences & Exhibitions (MICE), Eco-tourism, Film Tourism, etc. (Annual Report-2018 p. 9) to overcome ‘seasonality’ challenges, to attract foreign tourists throughout the year with specific interest. This study investigated the relationship between Niche tourism products and foreign tourists visit. A total of 159 foreign responses were collected using close-ended questionnaire. The data was examined with the help of Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM). The key findings reveal all niche tourism products have the significant impact on foreign tourists visit, except Golf, Polo, Meeting Incentives Conference & Exhibition tourism. Further, the study focussed on the position of the Tourism sector in India. Besides, results, discussions, policy implications and suggestions are also discussed.

Keywords: Tourism Service, Niche Tourism Product, Foreign Tourist, Cruise Tourism, Yoga Tourism

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