The Paradigms of Workation for Novel Destination Development: An Explorative Study Based in Himachal Pradesh

Abstract

The dissonance between work and leisure is a contemporary trend that has influenced the entire dimension of travel. This change might be analyzed as the positive impact of technology on professionals. Owing to technology, to some extent, professionalism has been made much easier as the workforce can perform or accomplish their online tasks sitting far away from their workplaces or even enjoying the holidays. Subsequently, a new tourism product termed “workation” is steadily taking root and challenging the traditional concept of tourism. The objective of the present study is to conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis of Himachal Pradesh as a premier Workation Tourism Destination (WTD). The successful establishment of the Workation concept can enhance and enrich the stay of the tourists. The interviews (primary) and digital media (secondary) data are the bases of the work. It was found that digitalized WTDs would grow over non-digitalized ones. The study also expects to highlight leads as regards the international platforms, where experiences from across the world will make this concept more comprehensible. This paper strives to envision harnessing the connections between rural community development and Workation Tourists or Workationists.

Keywords: Workation, Workationist, Rural Destinations, Product Development, Workation Tourism Destination

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