The Mediating Effect of Tourist Satisfaction on the Relationship Between Travel Motivations and Revisit Intentions in Kurukshetra, India
Published: 2025
Author(s) Name: Ankur Mittal, Akhilesh Singh, Pooja Sharma |
Author(s) Affiliation: Department of Tourism Management, Arya P.G. College, Panipat, Haryana, India.
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Abstract
This study aims to explore how tourist satisfaction mediates the relationship between travel motivations and the intention to revisit Kurukshetra, a well-known tourist spot in North India. The study used a questionnaire based survey to gather data from 450 tourists visiting Kurukshetra via adopting convenient sampling method. To assess the mediation effect, multiple linear regression and mediation path analysis were employed to analyze the data and explore the connections between travel motivations, satisfaction, and revisit intentions. The findings indicated that travel motivation had a significant impact on both tourist satisfaction and the intention to revisit. Further, tourist satisfaction was shown to significantly influence the intention to return. Most notably, the results demonstrated that tourist satisfaction fully mediated the relationship between travel motivations and revisit intentions, underscoring the vital role of satisfaction in shaping tourists’ decisions to return to Kurukshetra. Finally, study suggested measures to enhance tourist satisfaction viz-a-viz their revisit intention.
Keywords: Tourist Satisfaction, Mediation Impact, Travel Motivation, Revisit Intention, Tourism Development
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