Friday, 08 Dec, 2023




Evaluating Local Residents Perception & Participation in Community Based Tourism Development: A Case Study of Jammu Region

International Journal of Hospitality and Tourism Systems

Volume 9 Issue 2

Published: 2016
Author(s) Name: Shuchita Bakshi, Deepak Raj Gupta | Author(s) Affiliation: School of Hospitality and Tourism Management, University of Jammu, Jammu & Kashmir, India
Locked Subscribed Available for All


The increase in travel and tourism activities results in diminishing earths resources, altering the lifestyle and quality of life of local people. To avoid these negative impacts concepts like sustainability, Ecotourism, Responsible tourism, Community Based Tourism etc. were developed (Meadows et al., 1972). Community Based Tourism is getting more importance in todays world because of its contribution and emphasis on community development and community sustenance. This paper aims to measure attitude, awareness, perception of local residents towards tourism development and the factors influencing local community participation in tourism development. The study was conducted in three destinations of Jammu Region (Ambaran, Surinsar, Purmandal). The data was collected through informal discussions followed by structured questionnaire. Overall a positive attitude of local residents towards the tourism development was found in the three study areas. The study also discovered that attitude is influenced by the awareness level of the local community towards tourism. Further, it was established that economic impacts influence or motivate the local community to participate in the tourism development followed by social impacts. However, it was discovered that cultural impacts had no significant influence on the local community participation in tourism development.

Keywords: Community Based Tourism, Tourism Impacts, Perception, Attitude and Participation

View PDF

Refund policy | Privacy policy | Copyright Information | Contact Us | Feedback ©, All rights reserved