Cross-Cultural Training for Hotel Frontline Employees
Published: 2013
Author(s) Name: Ankush Ambardar |
Author(s) Affiliation: Assistant Professor, Department of Tourism & Hotel Management, Kurukshetra University, Kurukshetra
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Abstract
The paper aims to identify, investigate and report the importance and usage of cross-cultural training (CCT) practices in
Indian hotels. Based on a survey of 212 Indian hotel organization’s perceptions on CCT practices were assessed with the help of 4 demographic
variables. Descriptive static was used to identify the importance of these practices. The study provides a strong indication that there is much
need of CCT in hotels having diversity in employees and guests from various cultural backgrounds. Frontline employees play a vital role in
practicing cross-cultural issues. Results reveal that chain hotels focus towards providing cross-cultural training as compared to non-chain
properties in Indian hotels. The study makes a modest attempt to add information to the very little empirical knowledge available referring to
the CCT practices in Indian hotel industry.
Keywords: Cross-Cultural Training, Indian Hotels, Demographic
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