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Analyzing Online Food Delivery Industries using Pythagorean Fuzzy Relation and Composition

International Journal of Hospitality and Tourism Systems

Volume 14 Issue 2

Published: 2021
Author(s) Name: Usha Dinakaran | Author(s) Affiliation: Associate Prof., Department of Hotel Mgt., Christ (Deemed to be Univ.), Bangalore, Karnataka, India.
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Abstract

Food and beverages constitute a significant portion of the family expenditure, which motivates the food delivery companies in striving hard to meet the customer needs through their dynamic food delivery apps. The online food ordering system is one of the most profitable marketing strategies for restaurant businesses. The face of the restaurant industry has shifted from the traditional dine-in culture to takeaways, online ordering, and home deliveries. Digital technology and social media have a significant role in ensuring the efficiency and popularity of a food delivery app. The four essential factors for a food delivery company to satisfy the needs of the consumers in day to day life are choice of restaurants, speed of delivery, payment option and quality of service. The objective of this study is to discern and analyse these four essential factors adopted by the leading four food delivery companies and evaluate the perceptions of the consumers. The best online food delivering company is identified using Pythagorean Fuzzy Relation (PFR)and composition. The analysis concludes that Zomato food application is the best in consumer’s perception.The outcome of the survey is made more efficient by adopting a mathematical approach.

Keywords: Choice of Restaurants, Payment Option, Pythagorean Fuzzy Relation, Speed of Delivery, Quality of Device

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