Exploring the Female Lens: Insights into Sustainable Investment Behaviour

Abstract

The growing emphasis on sustainability in financial markets has led to a significant shift toward investments that align with environmental, social and governance (ESG) principles. However, the role of gender in sustainable investment behaviour remains underexplored. This study examines the key determinants influencing sustainable investment decisions among women, with a particular focus on risk perception, financial literacy and motivational factors. Using empirical data from working women in India, the research highlights how gender-specific barriers, including limited financial education and societal norms, impact investment choices. The findings indicate that women’s engagement in sustainable finance is significantly shaped by risk aversion, ethical considerations and access to financial knowledge. Addressing these challenges through tailored financial literacy programmes and inclusive investment frameworks can enhance women’s participation in sustainable finance. The study contributes to the broader discourse on financial inclusion and gender equity in investment, offering insights for policymakers and financial institutions seeking to promote sustainability-driven economic growth.

Keywords: Sustainable Investment, ESG Principles, Gender Differences, Financial Literacy, Risk Perception, Women Investors

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