Exploring Cryptocurrency Awareness Through Demographic Lens

Abstract

The growing prominence of cryptocurrency has sparked global interest; however, awareness and understanding levels vary across demographic segments. This study investigates the influence of key demographic factors such as age, gender, education, income level, and occupation on individual’s awareness of cryptocurrency. Employing a survey-based approach among diverse population, data were collected from 200 respondents considering demographic diversity in Gujarat region. Quantitative analysis through statistical tools such as SPSS and MS Excel revealed that young individuals and those with higher education exhibit greater awareness of digital assets. Notable disparities exist across gender and income levels, suggesting unequal exposure and understanding of cryptocurrency. In today’s digital world, cryptocurrencies are moving into mainstream financial conversations and without understanding who engages with them and why, efforts towards financial inclusion may fall short. This study provides timely insights to support more inclusive and targeted policy decisions. The finding highlights the key demographic trends shaping the level of adoption of digital currencies and provides insights for stakeholders, including financial educators, policymakers, and technology firms, to bridge the knowledge gaps. Understanding these demographic influences can help drive more inclusive financial literacy initiatives and foster broader participation in understanding cryptocurrency. Cryptocurrency represents a significant shift in financial systems but its long-term success depends upon user awareness, regulatory frameworks, and technology advancements. Continued research and education will play a key role in shaping the future of cryptocurrency as digital assets.

Keywords: Cryptocurrency, Awareness, Demographic Factor, Digital Asset, Adoption

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