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Enriched Server and Client Side Based Personalized Secure Web Search

International Journal of Emerging Trends in Science and Technology

Volume 1 Issue 2

Published: 2015
Author(s) Name: Deepika S., Madhu Midha S., Banu Mathi I., Priya Dharsini G., Sasikala E. | Author(s) Affiliation: Department of IT, KSR College of Engineering, Tamil Nadu, India
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As the size of the Internet continues to grow the users of search providers continually demand search results that are accurate to their needs. Personalized Search is one of the options available to users in order to sculpt search results returned to them based on their personal data provided to the search provider. This raises concerns of privacy issues however as users are typically uncomfortable revealing personal information to an often faceless service provider on the Internet. This paper aims to deal with the privacy issues surrounding personalized search and discusses ways that privacy can be enriched by using encryption on users information, so that users can become more comfortable with the release of their personal data in order to receive more accurate search results.

Keywords: Personalized Search, Privacy Issues, Encryption

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