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Impact of Demographics of Consumers Towards Online Shopping: A Comparative Study of Online Consumers in India and US

International Journal on Customer Relations

Volume 2 Issue 2

Published: 2014
Author(s) Name: Bharti Motwani, Sharda Haryani, Sukhjeet Matharu | Author(s) Affiliation: Prestige Institute of Management and Research, Indore, Madhya Pradesh, India.
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In spite of having a considerable number of Internet users and growing organised retail market, the online retailing in India is less than that in USA. It has been speculated that non-availability of proper technology and demographic variables might be the reason for lesser online shopping. Thus, it is important to understand the difference between the perception of USA and Indian online consumers. This study mainly focuses on age, gender, and income group parameters to study the difference between USA and Indian online consumers. Online survey was done to collect the data from the two countries.

Keywords: Shopping, Age, Income, Gender

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