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Factors Affecting Consumers Choice to Use Mobile Wallet to Access M-Commerce Industry in India

International Journal on Customer Relations

Volume 5 Issue 1

Published: 2017
Author(s) Name: A.Seam, R. S. Reddy, S. Agrawal, B. K. Chaitanya, H. Bist, S. Safdar, P. R. Patil, Purba Halady Rao | Author(s) Affiliation: Indian Institute of Management Ranchi, Jharkhand, India
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A mobile wallet is a digital alter-ego of the physical wallet. It stores the digitized valuables for authorization and uses it accordingly to grant permission for accessing goods. The permission is granted by various forms, ranging from password, QR code, facial image and the like. With the context of tremendous growth of m-commerce industry in our country an empirical research was undertaken to determine factors impacting consumers choice to use mobile wallet service. This paper describes how these factors were determined using Logistic Regression, and Structural Equation Modeling.

Keywords: Mobile Wallet, Indian M-Commerce Industry, Logistic Regression, Structural Equation Modeling

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