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A Comparative Study Between USA and India on Factors affecting Online Shopping

International Journal on Customer Relations

Volume 1 Issue 2

Published: 2013
Author(s) Name: Bharti Motwani, Sharda Haryani, Sukhjeet Matharu | Author(s) Affiliation: Prestige Institute of Management & Research, Indore, Madhya Pradesh, India.
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Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Retailers, real estate developers, and urban planners are interested in the geographic distribution of online buyers. Hence, this study was undertaken to compare the perception of customers of India and USA regarding online shopping. 250 respondents were approached from different cities of India and USA. The respondents were asked to give the online responses for the designed questionnaire in Google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping. A significant difference was observed for the product constituent factor, while no significant difference was observed for all other factors related to consumer perception of India and USA related to online shopping. This research paper also focuses on the difference in the perception of consumers of India and USA towards online products and online payment mechanism.

Keywords: Online Shopping, Product, Accessibility, Security.

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