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Role of IT in Promoting Financial Inclusion Products: A study with Reference to Commercial Banking Practices

International Journal of Banking, Risk and Insurance

Volume 2 Issue 2

Published: 2014
Author(s) Name: G. Ganesan, H.D. Sadhanandan | Author(s) Affiliation: School of Commerce, Bharathiar University, Coimbatore, Tamil Nadu, India.
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Abstract

In the present global environment, the role of information technology has played a pivotal role in order to quicken the service of banking products at the doorstep of customers. The financial inclusion a practice is also required the apt utilization of information communication technology. There are several models to measure the extent of utility and level of awareness of customers in terms of getting financial services. Technology Acceptance Model (TAM) is widely used model in describing the user acceptance of new technology for understanding information system acceptance. The Technology Acceptance Model is of recent origin in Indian context which exclusively measures the extent, utility and awareness of rural masses who have associated with financial inclusion products so as to improve their standard of living. The TAM measures the perceived usefulness, perceived ease of use and in association with bankers role in providing best possible services. The study pinpoints the three variables perceived usefulness, perceived ease of use and banks role in order to measure acceptance level of customers usage of ICT products. The outcome of the result would explain the role of ICT in promoting financial inclusion products.

Keywords: Technology Acceptance Model (TAM), Information Communication Technology (ICT), Financial Inclusion, Vulnerable Groups

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