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A Comparative Analysis of CSR Practices and Trends in Selected Indian Companies and Sectors

International Journal of Business Ethics in Developing Economies

Volume 11 Issue 2

Published: 2022
Author(s) Name: Payal Shastri | Author(s) Affiliation: S. D. School of Commerce, Gujarat University, Ahmedabad, Gujarat, India.
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Abstract

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The paper focuses on analysing the corporate social responsibility (CSR) practices followed by selected prominent companies in India operating in dominant sectors, that is, the sectors contributing largely towards the growth and development of the nation, viz., pharmaceuticals, information technology (IT), cement, and public sector undertakings/public sector enterprises (PSU/PSE). In each sector, three sample companies are selected, based on their dominance in the market, for conducting a comparative analysis on adopted CSR patterns and practices, and to identify the best CSR practices across the companies and sectors. Further, categorisation is made for the various CSR activities and an attempt is made to determine and identify the most preferred and neglected sectors based on the categorisation. From the analysis, it was observed that Category 3 was the most neglected category of CSR areas by all the companies and sectors at large. Lastly, suggestions and recommendations to improve CSR practices and some threats associated with neglecting certain CSR activities are highlighted.

Keywords: Corporate Social Responsibility, CSR Patterns and Practices, CSR Performance, Sustainable Strategies, Priority Areas, Neglected Areas

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