Green IT Strategies and Career Growth: A Study Among IT Professionals
Published: 2025
Author(s) Name: Ashitha Ashok C., B. Menaka |
Author(s) Affiliation: Alagappa University, Karaikudi, Tamil Nadu, India.
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Abstract
Today the digital world is changing fast and sustainability is not just a buzzword. It is becoming a prominent value for industries all around and the information technology (IT) sector is no exception. This study undertakes a close look at how green IT strategies are useful not only to the surroundings but also to the growth of IT employees. Green IT focuses on how technologies are helpful to the planet. Due to increased concern over climatic change firms are using eco-friendly practices. This research shows IT professionals managing green scenarios, attaining sustainable software development and reducing wastage. By using existing research, industry experts, and case study examples the paper shows that those who use these green initiatives often benefit beyond the environment. They attain technical skill, better job opportunities, and even position themselves for leadership goals. This study also shows that green IT practices help the business reduce its costs, boosting innovation and improving efficiency. For IT sectors these practices give way to new areas such as green cloud computing, smart artificial intelligence (AI), and recycling. On the other hand, companies that give priority to sustainable goals are also putting in efforts to increase their business reputation and building healthier communities. In addition, the research shows how workplace behaviour and culture encourage employee participation in achieving green IT. While the company aims to achieve sustainability and corporate social responsibility (CSR) goals, employees are more likely to be involved in the process and for their efforts, they are rewarded and recognised. It is a future-thinking approach that combines environment care with efficient career planning. It is employees who make use of these green practices and they are not only protecting the planet but also competing for success in an evolving job market. The study helps both the employer and employee work together to create a sustainable digital future where innovation and environmental responsibilities go hand in hand.
Keywords: Environmental Sustainability, Green IT, Technology, Career Growth, Eco Friendly Impact
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