Digital Platforms and Gig Workers: A New Model for Sustainable Economic Empowerment

Abstract

The job market in the gig economy sector is changing as a result of the integration of digital platforms, which is fostering a new form of long-term economic empowerment. This has resulted in the introduction of a new business model as well as the creation of more jobs that allow people to diversify their income streams and achieve greater financial independence. Through artificial intelligence-driven algorithms and job allocation by them, digital platforms give individual participating workers the ability to increase or stabilise their income, predict demand, and have a high level of access to employment. This article, which centres on the city of Madurai, looks at how gig workers use online platforms to solve their financial issues and attain financial stability and employment security. The researcher in this case employs stratified random sampling methods across five urban regions. The main source of data was from 120 respondents. Analytical approaches such as percentage analysis and Garrett ranking were employed to identify key motivational factors for accepting these gig jobs, such as flexible work schedules, earning potential, and platform assistance. Despite numerous benefits, such as higher earning potential and greater work freedom on digital platforms, there are drawbacks like gender inequality, a lack of skill development, and inadequate social security coverage. The results of this research emphasise the need for inclusive legislative reforms and technological interventions to assist gig workers, particularly in tier 2 cities like Madurai. For gig workers on platforms, it advocates a systematic strategy to improve financial resilience and long-term sustainability.

Keywords: Digital Platform, Gig Workers, Sustainability, Economic Empowerment

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