Socio-Cultural Effects of Social Media on Students Life
Published: 2020
Author(s) Name: Debdip Khan, Sudatta Banerjee and Ranjan Kumar Gupta |
Author(s) Affiliation: Teacher in-charge (Academic) of B.B.A. & B.C.A. Dept. at Burdwan Raj College, West Bengal, India.
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Abstract
The progress of modern society throughout the world has become heavily
dependent on social media. The last few decades have witnessed the transition of
social media from fun to necessity. A present generation student?s social, cultural
and academic lifestyle appears to be very closely connected to social media. This
paper is aimed at investigating the impact of social media and social networking
sites on social, cultural and academic life of graduate/ post-graduate students of
the district of Burdwan, W.B., India. A sample of 103 college/university students
form the said district have been considered. These students? responses regarding
their perception of different aspects of social media have been obtained with the
help of questionnaire method. The data thus obtained has been subjected to
several statistical analyses comprising of discriminant analysis, F-test, descriptive
statistic etc., which resulted in various interesting revelations. Finally, logical
and analytical discussions have been done with those findings or revelations.
Keywords: Social Media, Socio-cultural effects, Students? addiction, Academic life, Discriminant Analysis
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