Growth and Prospects of E-Retailing in India
Published: 2015
Author(s) Name: Trishna Makwana, Jitesh Parmar |
Author(s) Affiliation: Shrimad Rajchandra Inst. of Mgt & Comp App.,Uka Tarsadia Univ., Bardoli, Dist. Surat, Gujarat, India
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Abstract
Despite of economic, political and social situations, Indian retail sector is growing and becoming huge. E-retailing is selling of retail products and services through internet. There are many factors which are responsible for the growth of e-retailing market. This has made e-retailing threat for offline retailers and is affecting its sales globally. It is also a challenge due to negative customer perspective and issues of reverse logistics. E-retailing is considered as an opportunity today but it might become necessity for tomorrows market. This exploratory research paper attempts to provide a clear picture of the e-retailing in India. It also attempts to describe certain key trends that the e-retailer need to take care of. The main source for data collection is secondary.
Keywords: E-retailing Growth and Prospects, e-retailing Trends, e-commerce
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