An empirical study on Consumer Behaviour towards Skin Care Products with special reference to Shahnaz Husain Herbal in Kolkata City
Published: 2018
Author(s) Name: Kingsuk Sengupta |
Author(s) Affiliation: Assistant Professor, Department of Management Studies, Sikkim Manipal University, Sikkim, India.
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Abstract
The study was carried out to find out various aspects as regards consumer
behaviour towards skin care products of ShahnazHusain Herbal. The city of
Kolkata, West Bengal was selected for this study. It is a Cross-sectional study
which is descriptive and analytical in nature to examine the various aspects of
buyer behaviour. The sample size for collecting requisite data was of 100
respondents. Hypotheses were tested through association between the variables.
All the variables studied were significantly related to culture and was
consequently related to buyer behaviour. The chi-square indicates that there is a
significant association between frequency of purchase and amount spent for skin
care products of ShahnazHusain Herbal, significant association between frequency
of purchase and usage of skin care products of Shahnaz Husain Herbal and also
there is a significant association between usage and satisfaction about skin care
products of Shahnaz Husain Herbal.
Keywords: Consumer Behaviour, Buyer Preference
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