Thursday, 05 Oct, 2023




Virtual Reality as a Creative Marketing Strategy in the Tourism Industry

AVAHAN: A Journal on Hospitality and Tourism

Volume 6 Issue 1

Published: 2018
Author(s) Name: Shreedhevi Nair, Jose K. Antony | Author(s) Affiliation: Talent Acquisition Partner, Global Business Services, IBM
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The study focuses on Virtual Reality as a Creative Marketing Strategy that Tour Operators can use to expand travel business. In this developing world and fast booming business environment it is imperative to keep up with competitors, thus businesses incorporate new technologies to enhance their products and services. Virtual Reality or Augmented Reality is a relatively new technology that most businesses have started using to give their consumers a better experience of their services. The Tourism Sector has taken this technology to a whole new level. Tour Operators have started using this technology to offer their customers a life like experience of the destination they intend to travel to, prior to their visits. This has expanded the business of various Tour Operators as travelers are looking for more services that give them the surety that their decisions are appropriate. Virtual Reality in Tourism, as a topic is as niche as the technology itself and it can be studied from various perspectives ranging from, User Friendliness, Feasibility, Expensiveness and Supportiveness towards businesses. Tourism being a booming and a never saturating industry requires constant innovation to ensure tourists take up travel on the loop, with all the new services that Travel Agencies and Tour Operators can provide. Thus, the study elucidates the benefits of implementing Virtual Reality in the Tourism Business and how supportive it can be as a Creative Marketing Strategy.

Keywords: Creative Marketing Strategy, Virtual Reality, Augmented Reality, User Friendliness of Marketing Strategy, Feasibility of Marketing Strategy, Expensiveness of Marketing Strategy

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