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Unlocking Potential: A SWOT Analysis of Cruise Tourism in India

ATITHYA: A Journal of Hospitality

Volume 11 Issue 1

Published: 2025
Author(s) Name: Biswajit Das, Mou Roy, Bireswar Pradhan, Partha Sarathi Patra | Author(s) Affiliation: Hospitality and Hotel Administration, JIS University, Kolkata, West Bengal, India.
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Abstract

Background: Cruise tourism, subset of tourism, represents a dynamic and nature-base of the tourism industry that offers a variety of experiences including overnight and same-day cruise across rivers, seas, and canals. Cruise tourism in India is important not tourism but it also helps to sustain waterbodies for maintenance purpose. Purpose: The purpose of the study is to examine key SWOT factors affecting cruise tourism in India and to evaluate strategic recommendations for enhancing its global competitiveness as a cruise destination. Methodology: This study employs a qualitative, descriptive-exploratory approach using secondary data and expert interviews. Data were analyzed through SWOT and TOWS frameworks to derive strategic insights in tourism and maritime sectors. Results: India’s cruise tourism shows strong growth potential but faces infrastructural and policy gaps. Strategic reforms-centralized governance, integrated ports, public-private partnerships, and sustainable practices- are vital to unlock opportunities, enhance competitiveness, and align with global eco-tourism and regional cooperation trends.

Keywords: Ports, Public-Private-Partnerships (PPPs), Eco-Tourism, Sustainable Tourism

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