Relevance of Intercultural and Gender Sensitivity in the Hotel Industry - A Growing Necessity

Abstract

With the fast-changing pace of the contemporary world, the only way to persist is by modifying one’s existing schemas. The advent of globalisation bought with it a multi-cultural facet to the world. Although the hospitality industry has been known for its diverse composition, sensitivity to different aspects of the industry is essential. The rise of social media has made information more transmittable but vague. Therefore, the repercussions of cultural identity can be massive. For instance, many established luxury brands like Dolce and Gabbana faced backlash for their allegedly anti-Chinese advertisements. Another critical and long-awaited phenomenon of the present century is the pertinence of gender sensitivity. This includes things like the use of correct pronouns. Digressing from the new norm can reflect poorly on the hotel’s image, but it can be offensive. This paper aims to explore sensitivity-namely intercultural and gender- and its pertinence in the contemporary world.

Keywords: Culture, Gender, Sensativity, Hospitality Industry, Strategies

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