Wednesday, 17 Apr, 2024




Effectiveness of Food Photography and Food Styling as a Marketing Strategy

ATITHYA: A Journal of Hospitality

Volume 8 Issue 1

Published: 2022
Author(s) Name: Sameer Diwanji, Pooja Bindra | Author(s) Affiliation: AISSMS College of HMCT, Pune, Maharashtra, India.
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Food photography and styling has become increasingly important these days because of the increasing usage of social media platforms for the marketing of restaurant. The quality of photographs uploaded on websites and social media photographs have a lasting it has on consumers because of its visual impact. The main motive behind the research on this topic was to know about the importance of food photography and styling in marketing of restaurants and to show that consumers choice not only depends on the taste of food but the overall appeal of it. The researcher did the research by personally interviewing a food stylist and food photographer to get more clarity about the topic and to collect data. The researcher also visited restaurants and passed on a questionnaire as a part of the survey. After the research, we have come to the conclusion that food photography and styling are an important part of the marketing strategy of a restaurant and professional help is necessary to make one’s restaurant stand out and to meet the increasing competition in today’s day.

Keywords: Food Styling, Food Photography, Restaurant, Chef, Marketing

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