Friday, 08 Dec, 2023




Changes in Food Consumption, Lifestyle, and Shopping Preferences of Women Consumers, as an Impact of COVID-19

ATITHYA: A Journal of Hospitality

Volume 8 Issue 2

Published: 2022
Author(s) Name: Shailendra P. Darekar, Anuradha Karmarkar, Sapna Sangode | Author(s) Affiliation: Neville Wadia Institute of Management Studies & Research, Pune, Maharashtra, India.
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Pandemic has impacted everyone’s lifestyle significantly. The change in terms of buying habits, daily routine, and a shift to consuming healthy food was commonly observed in most families and women being the planner or controller for the house, the change began from her. Women in the families are responsible for taking good care of everyone and bringing in positive change in the family. And therefore we have considered them as our target sample segment. Our study focuses on the impact of the pandemic on lifestyle changes, eating and shopping habits of women consumers, in the city. The research is significant because it testifies the change in consumer behaviour in the pandemic. The researcher has followed a stratified random sampling method for population sample, collecting data from 120 women consumers, as they play an influential role in planning meals and also shopping for their families. The segment included working women, housewives, and girl students and Structured Questionnaires and interviews were used to collect primary data while secondary data was referred from research articles.

Keywords: Food Consumption, Lifestyle, Shopping Preferences, Women Consumers

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