A Study on Urbanization and Globalization Impact on Coffeehouse Culture in India

Abstract

This study looks at how urbanization and globalization have changed coffeehouse culture in India, a country traditionally known for tea. Over the years, coffeehouses have become popular in cities, especially among middle-aged working professionals, as spaces for socializing. The research focuses on the relationship between local and international coffeehouse brands, showing how global chains have influenced the quality and atmosphere of coffeehouses in India while pushing local brands to improve. Using an online survey of 135 people from different cities, the study found that people visit coffeehouses mainly for personal reasons, valuing good coffee and a pleasant environment. While many prefer local brands, international chains have also made a mark by offering standardized experiences and adapting their menus to suit Indian tastes. The study highlights how globalization has brought positive changes to India coffee culture but notes some gaps, such as limited responses from younger age groups and a lack of focus on price versus quality. These findings help us understand how coffeehouses have grown as social spaces in urban India and how local and international brands are shaping this culture.

Keywords: Coffee, Urbanization, Coffeehouse, Globalization, Coffeehouse Culture, Café, Urbanization, Globalization, Urbanization, Globalisation

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